Context
Loopsider is a digital media company highly dependent on the performance of its content on social networks (Facebook, Instagram, etc.). Like many media companies, understanding what actually works relied mainly on directly reading the native platform interfaces, without cross-platform tooling.
This approach made analysis time-consuming, difficult to compare over time, and especially not actionable for editorial and product teams.
The Sherpai project was launched to create a specialized social media data platform, designed from the start for media use cases.
Challenges
- Performance data scattered across multiple social platforms
- Analysis limited to native dashboards, without consolidation
- No scoring or synthetic indicators
- Difficulty comparing performance between formats, pages, or periods
- Little systematic use of data in editorial decisions
Intervention
Intervention as CTO, with complete responsibility for the Sherpai project, from technical vision to delivery.
My role covered:
- Defining the product’s technical architecture
- Recruiting and managing the technical team
- Designing pipelines for retrieving social data
- Setting up analysis and scoring models
- Leading the development of a complete SaaS application
The goal was to build a robust, production-ready, and monetizable product.
System Implemented
- Multi-platform SaaS platform (Facebook, Instagram, etc.)
- Automated collection of performance statistics
- Data normalization and storage
- Analysis and scoring engines to make data actionable
- Dashboards dedicated to media teams
- Full JavaScript stack (Node.js / React)
- Full GCP infrastructure
Results
- Production launch of a SaaS product used daily
- Adoption by internal teams then external clients
- Clear improvement in understanding social performance drivers
- Transformation of raw data into actionable indicators
Sherpai is still commercially available today through Loopsider.
What This Project Illustrates
- The ability to create a data product from scratch
- Structuring a technical team around a clear product objective
- Mastery of multi-platform data challenges
- A CTO role covering architecture, team, and delivery
Learn More
Sherpai is a public product developed by Loopsider: 👉 https://www.sherpai.fr